Who
I was born and raised in the center of Tel Aviv. My parents both work in film, and my older brother followed in their footsteps.
If I had to describe myself in a few words, I’d probably say I’m a mama’s girl and a beach girl.
I’ve always been drawn to making things with my hands. Cooking is the exception ;) I love anything that involves detail and craft.
Fashion was always part of it too. For as long as I can remember, I’ve been making clothes and accessories, putting looks together, and experimenting with different materials. I went through quite a few before eventually finding my way to metal.
Whem
I worked for years at a jewelry shop below my parents’ home, on the street where I grew up. Working there made me curious about how jewelry was actually made, so I went to study goldsmithing and fell in love with wax carving.
In 2020, I found myself without a job and with lots of jewelry I had made sitting in a drawer. My best friend gave me the push I needed to make a website, put the pieces up for sale, and just see what happens. So I did. And that’s how it began.
Sometimes you just need one person to believe in you enough. Thank you, Alona.
Why
I have a pendant my mother gave me that I love so much, I keep it on my workbench as a reminder of why I make jewelry. She probably doesn’t even know how much it means to me. There’s something special about giving someone a piece of jewelry and not knowing what meaning it might come to hold for them. I like to think something I make might one day become that piece for someone else.
Jewelry has always carried a lot of emotion for me. It can hold a memory, a person, a feeling or a sense of belonging. It stays close to our bodies and sometimes becomes part of who we are at a certain point in our lives. And sometimes it stays long after us, passed from one person to another.
What
What interests me is the relationship between jewelry and the body. I like playing with the way a piece sits on the body, wraps around it, reveals the skin underneath, or seems to drip from it.
The body itself also finds its way into my jewelry. Over the years I’ve made hands, noses, teeth, lips, eyes and bodies, alongside forms inspired by tattoos and things I like seeing on the skin.
How
I work mainly with wax carving and casting. I carve each design by hand in wax, which is then cast in metal.
I’m drawn to soft, rounded and organic forms, and to the natural imperfections that come with them.
When I’m designing, I try to leave room for the process to take part, rather than forcing the material into exactly what I imagined or trying to make everything perfect. Sometimes things go a little differently than planned, and those are often the parts worth keeping.
Every piece is carefully finished by hand, but I like to keep some traces of the process in the design.
Where
Everything happens in my studio in Tel Aviv. It’s where I design and make each piece, pack your orders, and run the everyday parts of the business.
The studio is also open for visits by appointment, so you can come see the jewelry in person, try things on and find what feels right for you.
The studio is located between Neve Tzedek and Kerem Hateimanim, at 21 Yitzhak Elhanan St.
Visits are usually between 12:00–17:00 Sunday through Thursday, with some flexibility.
On Fridays, the studio is open from 11:00–15:00.